Wenxin transform digital products into innovative solutions for growth.
She helps businesses thrive by mentoring teams, driving initiatives, and shaping processes, while staying deeply hands-on across strategy and delivery to ensure execution stays grounded and aligned with the evolving landscape.
She builds high-performing teams through trust and accountability, creating a supportive environment where people are empowered to grow and consistently deliver at their highest potential.
Recent works
Brief history
Global Advertising Agency, Regional E-commerce, Global Tech Start-up
EXPERIENCE DESIGN DIRECTOR
Directed the Singapore Experience Design practice, shaping UX, product, and digital strategy across transformation, innovation, and brand initiatives for regional and global organisations, enabling clients to thrive through enhanced digital experiences.
REGIONAL SENIOR MANAGER,
USER EXPERIENCE DESIGN
Directed UX and led the Lazada Design System Task Force, driving consistency, alignment, and scalability across the Lazada Consumer App
SENIOR UX MANAGER, HEAD
Built and led the UX function from the ground up, establishing a scalable cross-functional framework for product, UX, and engineering collaboration.
Forged evolutionary product transformation of Nikkei ScoutAsia & roadmap
A clash of contrasting personalities & moods collide.
A creative venture - where distinct styles converge and elevate, transforming moods into iconic statements.
As an Experience Designer, it means to bring deeper thought into details, from branding down to service. Take a peek at the store, built independently, from branding, down to photography.